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Tuesday, July 09, 2024
In today’s real estate market, technology is changing the game. From managing client relationships to showcasing properties, new tools can make your job easier and your business more successful. But let’s be real—adopting new technology can be intimidating. That’s where understanding Everett Rogers' "Diffusion of Innovations" theory comes in handy. This guide will help you navigate the learning curve and push past any fears, so you can embrace technology with confidence.
Everett Rogers' "Diffusion of Innovations" theory explains how new ideas and technologies spread through cultures. It’s especially useful for real estate agents trying to figure out how to integrate new tools into their work. Here are the five adopter categories Rogers identified:
Knowing where you fit in these categories can help you understand your approach to new technologies and figure out the best way to move forward.
Embracing new technology can bring huge benefits to your real estate business:
Fear and resistance to change are common when it comes to adopting new technology. Here’s how to tackle these fears head-on:
Take Terri, who was a "late majority" tech adopter who turned into an early adopter. We worked on changing her attitude and fears about embraicing technology. She started by integrating a CRM system into her business and saw a significant boost in client satisfaction and a 20% increase in sales within six months. Terri’s willingness to embrace new technology allowed her to streamline her processes and provide better service to her clients. Now, she can't wait until a new piece of tech comes out. We've created a monster!
Adopting new technology doesn’t have to be overwhelming. Here are some strategies to ease the transition:
The biggest thing to remember about technology is the more you use it and the more types of tech you use, the better you get. We work with our clients to create a plan for their tech to become increasingly more comfortable.
To fully leverage technology, integrate it into your daily routines and use it to drive business growth:
Embracing technology is not just about keeping up with trends; it’s about transforming your business for greater success. By understanding the "Diffusion of Innovations" theory, you can approach tech adoption with confidence. Start small, keep learning, and don’t be afraid to seek support. Remember, every step forward is a step towards accelerating your real estate career.
Ready to take the plunge? Schedule a quick 10-15 minute tech consultation with one of our Breakthrough-RE Elite Agent Academy advisors to see how we can help you adopt tech into your business.
Ready to learn more? Schedule a 10-15 minute Zoom call with one of our Elite Agent Advisors to discuss your business, your goals, and your future, and see if the Breakthrough RE Elite Agent Adacemy is Right for you.
Ready to learn more? Schedule a 10-15 minute Zoom call with one of our Elite Agent Advisors to discuss your business, your goals, and your future, and see if the Breakthrough RE Elite Agent Adacemy is Right for you.
©️ 2024 Finley-RE: Coaching and Consulting | All Rights Reserved
1156 South Centennial Blvd, Suite B101
Snowflake, AZ 85937
Need help? CLICK HERE to contact us.
All content, including but not limited to videos, tools, downloads, and any other materials shared within Breakthrough-RE Elite Agent Academy, a division of Finley-RE: Coaching and Consulting, is protected by copyright law. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without the prior written permission of Finley-RE: Coaching and Consulting. Unauthorized use, reproduction, or distribution of any materials from Breakthrough-RE Elite Agent Academy is strictly prohibited and may result in legal action.
©️ 2024 Finley-RE: Coaching and Consulting | All Rights Reserved
1156 South Centennial Blvd, Suite B101
Snowflake, AZ 85937
Need help? CLICK HERE to contact us.
All content, including but not limited to videos, tools, downloads, and any other materials shared within Breakthrough-RE Elite Agent Academy, a division of Finley-RE: Coaching and Consulting, is protected by copyright law. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without the prior written permission of Finley-RE: Coaching and Consulting. Unauthorized use, reproduction, or distribution of any materials from Breakthrough-RE Elite Agent Academy is strictly prohibited and may result in legal action.